DR. LARRY IZAMOJE: THE MOST CREATIVE SPORTS PRESENTER AND ENTREPRENEUR
Creativity is a special gift from nature. As we say in local parlance, ‘dem no dey sell am for market.’ Little wonder creative people are set apart from many others, so much that even in extremely stormy weather conditions, they remain confidently in safety.
Creativity has set Dr. Larry Izamoje (affectionately nicknamed Double Doctor in view of his Doctor of Business Administration he bagged from a Swiss University and also an honorary doctorate degree in Information Technology he got from Salem University) apart for nearly three decades.
He needs very little or no introduction in Nigeria owing to the fact that he introduced the racy pacy sports presentation on radio in the country, attracting so many listeners to himself.
He then went ahead to establish the first wholly sports radio (Brila FM) which also attracted huge listening base. He also creatively introduced ‘Music and Sports’, a quarter-hour documentary on a pot pourri of sports issues and personalities around the world spiced with relevant music tunes to hold listeners spellbound on Saturdays and Sundays.
Many sport presenters have tried so hard to imitate the "racy pacy" style with little success, especially in consistency. Dr. Izamoje has done his at all times and with effortless ease. After all, it is his creation!
Without a doubt, Double Doctor will leave indelible mark on radio broadcasting and especially the sports genre of it - thanks to creative excellence.